Privacy Policy

Effective Date: January 2026 | Last Updated: June 11, 2026

Introduction

At Neon Rush Games ("we," "us," "our," or "Company"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and play our games.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

A. Information You Provide Directly:

  • Contact Information: When you contact us via email or through our contact form, we collect your name, email address, and any information contained in your message.
  • Game Data: Game scores, progress, and achievements are stored locally on your device unless you explicitly choose to sync them to our servers.

B. Information Collected Automatically:

  • Browser and Device Information: We automatically collect information about your browser, device type, operating system, and IP address.
  • Cookies: We use cookies to enhance your experience, remember your preferences, and analyze website usage patterns.
  • Google Analytics: We use Google Analytics to track user behavior, traffic patterns, and engagement metrics on our website.
  • Usage Data: We collect information about how you interact with our games, including gameplay patterns and feature usage.
  • Advertising Cookies: Third-party advertisers and advertising networks place cookies to serve targeted advertisements and measure ad performance.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and maintaining our games and website services
  • Improving and optimizing user experience
  • Analyzing website performance and user behavior through Google Analytics
  • Serving targeted advertisements through Google AdSense
  • Responding to your inquiries and providing customer support
  • Complying with legal obligations and protecting against fraud
  • Personalizing content and advertisements based on your interests
  • Conducting research and analytics to improve our services

3. Google AdSense & Advertising

Our website uses Google AdSense to serve advertisements. Google AdSense and other third-party advertising networks may use cookies and web beacons to collect information about your browsing behavior across our website and other websites on the internet. This information is used to:

  • Display personalized advertisements based on your interests and browsing history
  • Measure ad performance and user engagement
  • Prevent fraud and ensure ad quality
  • Serve ads based on your previous visits to our website and other sites

You can control how Google uses your information for advertising purposes and opt out of personalized advertising by visiting Google's Ad Settings or by visiting the Network Advertising Initiative. Please note that opting out does not mean you will stop seeing ads; it means the ads served will not be based on your interests.

4. Google Analytics

We use Google Analytics to analyze how users interact with our website. Google Analytics collects information such as:

  • Pages visited and time spent on each page
  • Traffic sources and user paths through the website
  • Device and browser information
  • Geographic location information
  • User behavior and engagement patterns

Google Analytics processes this information according to Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Cookies and Tracking Technologies

Cookies are small data files stored on your device that help us remember your preferences and enhance your experience. We use:

  • Essential Cookies: Required for website functionality and security
  • Performance Cookies: Track website performance and user analytics
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Serve targeted advertisements from Google AdSense and other ad networks

Cookie Control: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect website functionality and your experience. For information about your choices regarding cookies placed by third-party vendors, please refer to their privacy policies and the Network Advertising Initiative.

6. Third-Party Vendors and Advertising

We partner with third-party vendors, including Google AdSense, to serve advertisements on our website. These vendors may have their own privacy policies and may collect personal data to serve targeted ads. Third-party vendors include:

  • Google AdSense & Google Ads: Serves personalized advertisements
  • Google Analytics: Analyzes website traffic and user behavior
  • Other Ad Networks: May place cookies for ad serving and measurement

These vendors operate independently and have their own privacy practices and policies. We are not responsible for their policies, practices, or compliance with any regulations. Please review their individual privacy policies for information on how they collect, use, and protect your information. You can access Google's privacy policy at https://policies.google.com/privacy.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we strive to maintain industry-standard security practices.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Opt out of marketing communications and targeted advertising
  • Data Portability: Request a copy of your data in a portable format
  • Cookie Management: Control cookie preferences through browser settings

To exercise any of these rights, please contact us at officialmail316@gmail.com.

9. Children's Privacy

Our website and games are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will promptly delete any personal information collected from children under 13. If you believe a child has provided us with information, please contact us immediately.

10. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymize it. Game data stored locally on your device is retained until you clear your browser cache or delete the data manually.

11. International Data Transfers

Your information may be stored on servers located in different countries, including the United States and other jurisdictions. By using our website and games, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws.

12. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature or similar privacy control. However, there is currently no industry-wide standard for recognizing or implementing DNT signals. Our website and third-party vendors do not currently respond to DNT browser signals or similar mechanisms. If you prefer not to be tracked for advertising purposes, you may use the opt-out mechanisms provided by individual advertising networks or your browser's privacy settings.

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the website. Your continued use of our website and games following the posting of revised Privacy Policy means that you accept and agree to the changes.

14. Data Controller

For the purposes of applicable data protection laws, Neon Rush Games acts as the data controller for personal information collected through this website.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Website Name: Neon Rush Games
Website URL: https://neonrushgames.com/
Email: officialmail316@gmail.com

To submit questions, requests, or concerns about your privacy, please contact us using the email address above. Include relevant details about your inquiry so we may assist you promptly.

16. GDPR Rights for EEA Visitors

If you are located in the European Economic Area (EEA), the European Union (EU), or the United Kingdom (UK), you have additional rights under the General Data Protection Regulation (GDPR):

Right to Access

You have the right to request access to the personal information we hold about you, including details about how we process your data.

Right to Rectification

You have the right to request correction or updating of inaccurate or incomplete personal information.

Right to Erasure

You have the right to request deletion of your personal information, subject to certain legal exceptions and retention requirements.

Right to Restrict Processing

You have the right to request restriction of processing of your personal information while we verify the accuracy or lawfulness of processing.

Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

Right to Object

You have the right to object to processing of your personal information for direct marketing or other purposes based on legitimate interests.

Right to Withdraw Consent

If we process your personal information based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

Legal Basis for Processing: We process personal information based on:

  • User Consent: When you provide explicit consent for marketing or data processing
  • Legitimate Interests: To improve our services, prevent fraud, and maintain security
  • Contractual Necessity: To provide and maintain our website and services
  • Legal Obligations: To comply with applicable laws and regulations

To Exercise Your GDPR Rights: Contact us at officialmail316@gmail.com with your request. Include "GDPR Request" in the subject line and specify which right you wish to exercise. We will respond within 30 days (extendable by 60 additional days for complex requests).

17. California Privacy Rights (CCPA & CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

Right to Know

You have the right to request what personal information we collect, use, share, and sell about you. This includes the categories of sources and purposes.

Right to Delete

You have the right to request deletion of personal information we have collected from you, except where exceptions apply (e.g., legally required retention).

Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information for targeted advertising. Currently, we do not sell personal information, but we may share browsing data with ad networks for targeted ads.

Right to Non-Discrimination

You have the right to equal service and pricing even if you exercise your privacy rights. We will not discriminate against you for exercising your California privacy rights.

To Submit a California Privacy Request: Contact us at officialmail316@gmail.com with your request. Include "California Privacy Request" in the subject line and specify which right you wish to exercise. Provide sufficient information to identify you. We will verify your request and respond within 45 days.

Acknowledgment: By using Neon Rush Games, you acknowledge that you have read and understood this Privacy Policy. By continuing to use our website, you acknowledge that you have read this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and games immediately.